Back | Print

Texas Alcohol Index - March 2010

Published: 23 April 2010

Austin, TX: Virtue Group, a restaurant research company, announced today the release of the March TAI, the Texas Alcohol Index. The index is an aid to track the vitality and performance of the on-premise alcoholic beverage market in Texas. The index is released monthly, trailing two months. The TAI is intended to aid in assessing the vitality of the on-premise alcohol market in Texas and the entire full-service restaurant market as a whole.

Virtue Group Texas Alcohol Index: TAI

TAI March 2010: 178.47

TAI March 2009: 181.79

Percentage change from March 09: 2.78%
Inflation Rate for March 2009 - March 2010*: 2.14%

* Estimated inflation based on the change in the CPI-U for the period.

What is the TAI?

Monthly economic indicator for on-premise mixed beverage sales in the state of Texas. Monitors monthly gross alcohol sales relative to a base period: January 2000. Tracks growth or decline in the mixed beverage market sales from previous months and from the same month last year.

Summary

This March was the highest grossing month in the history of the state's On-Premise Alcohol sales. The TAI score, edged slightly up above 200 for the first time, meaning sales in March 2010 were double the sales of, the base month of the TAI, January 2000.

This stellar month's performance was propped up by Wine, which grew 8.24% for March 2010 verse March 2009. Liquor grew at 4.2%, and Beer, at 3.6%. Beer lost market share to both the other segments dring the month.

With inflation steady, real gains were made for the month, and early April numbers indicate promising growth for that month as well.