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Texas Alcohol Index - January 2010

Published: 1 April 2010

Austin, TX: Virtue Group, a restaurant research company, announced today the release of the January TAI, the Texas Alcohol Index. The index is an aid to track the vitality and performance of the on-premise alcoholic beverage market in Texas. The index is released monthly, trailing two months. The TAI is intended to aid in assessing the vitality of the on-premise alcohol market in Texas and the entire full-service restaurant market as a whole.

Virtue Group Texas Alcohol Index: TAI

TAI January 2010: 178.93

TAI January 2009: 179.86

Percentage change from January 08: -0.52%
Inflation Rate for January 2009 - January 2010*: 2.63%

* Estimated inflation based on the change in the CPI-U for the period.

What is the TAI?

Monthly economic indicator for on-premise mixed beverage sales in the state of Texas. Monitors monthly gross alcohol sales relative to a base period: January 2000. Tracks growth or decline in the mixed beverage market sales from previous months and from the same month last year.

Summary

2010 started off with a mixed month during January. Although sales were down against last year's January, it was able to preserve most of the gains of that month (2009 January grew 8.3% over 2008's). However, inflation cut drastically into real gains and turned the stagnate month to a real loss of 3% verse the same month last year.

The loss was primarily attributable to declines in liquor consumption and spend in on-premise during the month; it was down 2.4% verse the same month last year, Beer was up 1.8% and Wine was down 0.2%.